National Burrito Day is Chipotle’s and Stefan Thomas, Coil’s Founder and CEO, will launch a new interactive gaming game called “Burritos Or Bitcoin”. In a humorous ode to Thomas’s experience losing his login to his hard drive, which saved $387 million worth of Bitcoin, Chipotle encourages fans to perform a mock “cryptocurrency rescue mission” and decode the code into its electronic wallet.
It works: Each player will be given ten (10) chances to guess a valid six-digit code in order to win a burrito, or $25,000 in Bitcoin. If gamers fail to succeed in their ten attempts, and experience the same fate as Thomas then they might be delighted by a Chipotle special deal.
Officially, the competition will go live at 9:00 PT on April 1, and end at 6:00 PT that day. Fans may play”Burritos or even Bitcoin” by visiting: burritosorbitcoin.com.
- ROIHere’s the complete breakdown of prizing:
- One (1) burrito will be given to 10,000 fans
- 50 Bitcoin enthusiasts will be the lucky winners of $500
- Three lovers are likely to win $25,000 at Bitcoin
Chris Brandt, Chief Market Officer, stated that National Burrito Day is an important time for Chipotle because our customers flock to our restaurants and digital platforms in order to pick their favorite. “We are always looking for new ways to celebrate the occasion, and this season we’re offering fans the chance to purchase Burritos, or Bitcoin.
NO BUY NECESSARY. Legal residents of the 50 U.S./D.C. are eligible, 18 years old or older. For official guidelines, additional eligibility limitations, decoration descriptions/restrictions/ARVs, odds and complete details, see burritosorbitcoin.com. The Bitcoin Price USD exchange rate (the “Cut Off Time”) will be determined at 9:00 PT on 4/1/21. The USD exchange rate at the Cut Off Time will determine the Bitcoin price. Prize winners will not be compensated for any difference in exchange rates. Sponsor: CMG Strategy Co., LLC
Chipotle Mexican Grill, Inc. (NYSE : CMG), is committed to creating a better world through responsibly sourced, classically-cooked, real food. There were three restaurants in the United Kingdom, France, and Germany as of December 31, 2020. It is the only large restaurant company that owns and operates all its own restaurants. Chipotle, with nearly 88,000 employees who are passionate about providing an excellent Guest experience, is a long-standing leader and innovator in food service. Chipotle is committed to making their food more accessible for everyone. It also continues to be a trusted brand that has a proven track record of success in digital, technology, and sustainable business practices. Steve Ells was the original founder of Chipotle. To learn more or place an order online, visit WWW.CHIPOTLE.COM.