China Box Office: Snake Eyes Is Not the Next ‘xXxx’ Friday

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Snake Eyes was in the best of times going to play like xXx The Return of Xandercage but without the huge Chinese grosses of the Vin Diesel sequel.

Paramount’s PGRE +0.2%, and Hasbro’s HAS+0.1% Snake Eyes were never going to be a big hit. The $88 million movie was not going to be a success, and neither was G.I. Joe was a film franchise that was almost non-existent. There was little interest in a prequel/origin tale which, sure enough, only allowed Henry Golding to become the Snake Eyes we love and know in the final seconds. Paramount switched it for Top Gun (before moving the film from November 2021 through May 2022), which indicated that they knew which one should remain until conditions improve.

At best, the $88million release (which earned $28million domestically and $38 million globally this summer) would have performed as Vin Diesel’s xXx : The Return of Xander Cage which earned $45million domestically and $182 million internationally on a $85 million budget. with $600,000. on its first Friday won’t be able to replicate ‘s Chinese-saving grosses. The surprising and enjoyable xXx 3 earned a staggering $164 million in China for an adequate $385 million global cume. This made it one of few Hollywood movies that went from being a failure to a success purely due to its overwhelming Chinese box office.

China is unlikely to save a failing Hollywood film, due to the fact that studios rarely get 25% of the gross and the fact that most of the big Hollywood films that do well in China are also doing well internationally. Warcraft Made $47 million domestically and $218 million in China. However, it was heavily frontloaded in China (they didn’t like it any better than we did), and ended up with $430 million worldwide, on a $165million budget.

Snake Eyes was not half bad. It had striking visuals and a certain melodramatic panache. Ursula Corbero (as The Baroness) and Andrew Koji (as Storm Shadow) were both great. It was a good film that I enjoyed more than others. However, it is a great example of how diverse and inclusive films don’t have to be four-star epics in order to get your attention. I don’t blame people for not turning up due to bad reviews or Covid conditions.

They also showed up at M. Night Shyamalan’s Old, which opened on the same weekend in July. So good job moviegoers! Ironically, XXx 3bombed domestically during its opening weekend alongside… M. Night Shyamalan’s Split and its $40,000,000 debut frame. Although I would say, “What a twist!” It is, as with most Shyamalan endings, a predictable and logical conclusion to a doomed story.

 

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Snake Eyes is Hollywood’s latest “bad idea” that has not been saved by China. xXx3 or Resident Evil 6 are more common than those of xXx3 and Resident Evil 6. While it is admirable, casting a Malaysian-born actor/heartthrob in Hollywood as an action hero doesn’t make much sense in China. Most of their movies feature Asian actors.

Before Covid, the big movies in China were the popular franchises (Marvel and Fast Saga,MonsterVerse). The “foreign” flicks, such as Zootopia and Ready Player One, Free Guy And India’s Dangal, were counterprogramming to the massive rise in Chinese blockbusters. You don’t need to see Disney’s Mulan when you can see The Eight-Hundred. Paramount’s Snake Eyes is a waste of time when you can watch The Battle at Lake Changjin. While there are many good reasons to cast Asian actors in Hollywood’s biggies, “because China ” is not one.

 

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