COR is 1000X more sensitive than Apple Watch: It’s a ‘Fitbit for Your Blood’


What does your blood say about your health?

It doesn’t matter if you visit a doctor and have your blood taken. After waiting for days or weeks, the results will be returned to the doctor. This is something you might only do once a year. However, this is changing as an ex-executive at Apple Health and Apple Watch has launched COR, a “Fitbit to your blood”, that gives you regular and consistent data about your health, diet and fitness, almost any time you like.

This is possible thanks to the first ever blood analysis infrared spectrometer for home usage. The result can potentially give you an additional 15 years of optimal, healthy living if you take action on it.

What was the key insight behind COR?

Even twins can react differently to the same exercise, diet and medical intervention. This means that your diet and fitness advice may not be as objective and data-driven if it isn’t personalised.

“There is a wide range of responses in any clinical trials that’s done,” states COR founder and CEO Bob Messerschmidt. He sold a healthtech company and became a top executive in Apple’s health initiatives.Some people get lots of benefits, while others get little benefit,” says COR founder and CEO Bob Messerschmidt.

This means that you can tailor the diet or exercise routine to suit your body’s needs if you know what a specific person’s reaction is to a certain diet and exercise routine.

Messerschmidt explains that there was a study called “The PREDICT study” which looked at genetically identical twins and examined their metabolic responses to different inputs. “And it’s not true that genetically identical twins have the same metabolic response to different inputs,” Messerschmidt says.

He says that’s the good news. This means that health is 80 percent environmental and that bad genes don’t have to spell doom.

COR is different from wearing an Apple Watch or a Fitbit. COR consists of three parts: a WiFi-connected, infrared spectrometer approximately the size of a kettlebell; a blood sample kit which you use once per week with a “painless poke” and a cloud-based analytics engine. COR has hundreds of machines in real-world testing and is looking for specific patterns in blood composition and chemical changes. This data, along with information about your fitness and diet, allows COR to determine if you are a high or low responder to certain health habits.

Messerschmidt states that while wearable technology like the Apple Watch, Fitbit or even a pulse oximeter can tell you a little bit about your blood, there is a “about three order of magnitude sensitivity problem” when trying to measure blood chemistry transdermally on the skin.

Also, Apple Watch can measure your pulse and blood oxygenation levels from outside of your skin. COR, however, can gather about 1,000 times more data with just one drop of blood.

Messerschmidt is careful not to make exaggerated claims about the insights that COR can provide from this small sample. The ghost of Theronos hangs large over every healthtech startup. But there are still many things you can do.

For example, the Okinawa diet’s impact.

One of Japan’s most prominent communities of centenarians is likely to be due to the common diet of older people living on one of its islands.

Messerschmidt explained to me that research has shown that there are many things people do in the community that can impact blood chemistry.

Salmon can have amazing effects on your blood chemistry. You could also try reishi or mushroom tea. They might not do anything for you.

Messerschmidt states that after 21 days, you will have a ranking of the best nutrition and fitness practices.

You can add them all up and create a score to track your progress. This will give you hard data about how certain diets and activity habits impact your health. Messerschmidt says that he experienced a significant increase in his intake of salmon and pistachio nuts, which led to “huge changes” in his blood triglycerides.

Messerschmidt’s “Big Wellness” is one of the reasons he built COR. I get the impression that this is the kind of thing Gwyneth Paltrow and other wellness influencers might promote.

Some of it might be very beneficial, while others may be completely illusory and even harmful.

Messerschmidt states that COR adheres to research-based practices. The company released a study with 178 beta testers and doctors from Stanford University. According to the study, the device has the ability to classify, rank, and rank the success or failure of rapid lifestyle interventions in terms of correlated spectroscopic responses they produce.

One COR console is enough to support a whole family. Messerschmidt believes that the future of home infrared spectrometers will be one unit.

If you said that hundreds of millions of people would wear a device that measures pulse and blood oxygenation, heart health via an ECG, movement levels, activity, and other parameters, a few decades ago, people would probably think you are crazy.

“Here’s for the crazy ones,” Messerschmidt says. Messerschmidt states that this is what my ex-boss advocated. This is in some ways consistent with the vision of Apple that if you have sufficient bandwidth on your device, such as an iPhone with enough computing power and technologies like the cloud, what are you going to do to manage yourself… this [was] before the domain of experts that were hired to help us understand… that’s the exact path we’re on.”

Venture capital funding will provide additional support for him. COR has already raised $15 million from Khosla Ventures and Founders Fund. It also received major individual investors such as Harpreet Rai (smart ring Oura), Bob Bozeman (first Google investor), and many others. COR has just announced $12 million of this new capital. It will be used to help the company commercialise its out-of-beta product.

Is blood testing a normal part of your routine?

Digital health is the future of health. We are increasingly integrating our bodies with data-gathering devices that AI -enhanced healthcare systems can use to monitor and alert us when something is amiss or dangerous.


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