When you plan to participate in a business event or a trade show, one of the biggest challenges you may face is attracting more customers to your booth. Now large business events are best serves with banners to increase brand awareness and captivate the attention of customers.
For many businesses, the displays in trade show are one of the first impressions about the company. If you want the people attending the event to judge your business based on the appearance of the booth, a banner design is the best option to choose.
Making the banner display unique:
Amidst all the hullaballoo of banner designs, how do you plan to make yours unique and get noticed among the visitors? Here are the things you need to know to make the booth stand out.
- Follow the branding guidelines
If you want to display several products, the prints on the banners need to follow the guidelines of branding. You need to include the name and logo of the company at the forefront and maintain the consistency of style so that the booth visors can recognize them from a distance with ease. Try to make the display more memorable and easy to locate.
- Adding colors
A good design stays incomplete without including the right colors and never stands out as unique from the rest. The colors you choose may not be a predictable match but a splash of bright colors and vibrant shades is more likely to make a quick impact.
- You must create a theme on the banner and let it match the company’s mission and be sure to stock to eco-friendly options to convey your message.
- Try to include the colors of your brand but do not feel wary about experimenting with new shades and designs. Therefore, the colors you choose need to create a contrast with your brand and draw the attention of the visitors.
- Friendly and lively
Designing a trade show banner is not about placing the name and logo on the banner and the presenters in the booth interacting with each other and ignoring the visitors in the process. You need to come out in the open from behind the banners and interact with the people or provide them relevant information about your products and services.
You need to add life to the banner in several different ways for the customers to remember your brand. For instance, the banner design must not look cluttered the booth reflects an active presence of your brand and there is a lot of green elements to convey a positive image.
Demonstrate the best work:
Whether you are promoting a photography business or a cosmetic product, the visitors in your booth need to get something they can remember for some time. Try to hand them free samples of your best cosmetic products and free videos of your photography and let them leave the booth with a nice feeling.
If you are preparing to participate in a trade show, try to consult with an expert designing team for the banner and make the most of the wonderful networking opportunity.