Phone cases are some of the most bought items online. If you have a business selling them, you’re sure to have customers. However, marketing still plays a major role in making a consistent profit in this field.
One of the ways to do so is by email. It’s one of the best strategies to keep your audience engaged and your business afloat. But, do you know how to use email marketing?
If you want to optimize this strategy as best as you can, there are simple yet effective ways that you could achieve this. Here’s how:
- Create Personalized Messages
Even if you use small business email templates, you still have to create personalized messages for your audience. This doesn’t necessarily mean that you have to craft individual messages for each of your clients. It simply means that the personalization comes from your customer data.
Make your emails an overall customer experience where they can relate to what you’re sending. For instance, you can use the gathered data to personalize offers depending on your buyers’ purchase history. Let’s say they prefer neon cases; you can tweak your message by giving them more neon-colored options from your shop.
- Test Your Templates, Buttons, and Designs
With so many graphic design tools that we can use today like PosterMyWall, we can already customize our email templates from designs to buttons as much as we can. These are helpful tools that make your email marketing simpler and more convenient. However, we can’t just put our emails out there without testing them. In fact, this should be strictly implemented regularly, so it’s always a good idea to invest in an IT consultant for this.
Testing should be an integral part of your email campaigns, and this should be done as consistently as possible. In a study, even almost 60% of email marketers conduct A/B tests daily to make sure that their programs are still running smoothly. In this way, you’re able to identify which parts of your format need improvement.
- Make Your Emails Mobile-Friendly
Know that your audience doesn’t just use computers but phones too, especially if you’re selling them. That’s why your email marketing campaigns should be mobile-friendly. Just recently, about 46% of marketing emails are now compatible with mobile devices, so it’s the best time to join too.
A lot of people use their phones even when they first wake up in the morning, so just imagine how much you’re going to reach if you start integrating this approach. How often do retailers lose customers just because their emails are not compatible with mobile devices? There’s a lot. Most of the time, our audience won’t hesitate to unsubscribe or unfollow us when we can’t give them quality content on multiple platforms.
- Automate Your Emails
When you automate your emails, you’re not only able to save your time and effort, but you’re also giving out messages consistently. An example of this is trigger-based emails. They are sent out to your clients based on their behavior. Most of the time, these are your “welcome” or “thank you” messages that you automatically get when subscribing to a website.
It’s found that these emails do better than the traditional ones. This is because the click-through rate increases when this is added. There are a lot of reasons for this, but one example is because of the context behind it. Trigger emails are best used when the timing is right and when your audience needs a little bit of convincing or reminder to subscribe to your site. It’s just a matter of how you’re going to use this to benefit your phone case shop. You can either opt for an activation email, a win-back email, or a surprise email – all of these are automated and can be used to your advantage.
- Segment Your Audience
With the use of technology email templates and other software tools, you can integrate a lot of useful features into your marketing strategy. One of these is through segmentation. By simply using CRM software that works well with your phone case shop, you can narrow down your target audience better.
Just make sure you segment your audience effectively. You can start by identifying which category they fall into – by industry, company size, or sales cycle. There are several other factors too. Explore which segmentation rule you’re going to follow, and see if they improve your phone case sales for the better.
Email marketing is still one of the most effective ways to market your products and services online. Now that you’re aware of these simple yet effective ways to better your email campaigns, give them a try. We hope that you can see some good changes once you optimize your phone case shop.