Here’s a question we get a lot from clients: What is a guest post? How is it different from a regular blog post? A Guest Post is an article written and posted on someone else’s blog. When you write something on your own blog, it’s just a “Write For Us Technology,” but on someone else’s blog, the writer is a ‘guest’.
Guest posts are valuable tools for reputation marketing and reputation management for several reasons, like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks for SEO reasons. Guest posts are often abused, though; we’ll address abusive aspects later in this article.
If you have found someone else’s blog to write on, then you are the ‘guest author’. We’ll assume you are doing it both to get the word out and hope to get a link back to one of your own web properties.
The basics of guest posting
Here are a few guidelines about writing guest posts you should know. There is a lot of information on the internet about this subject, and we have included links to many good resources at the bottom of this article. But here are the quick and simple basics.
Important Things to Remember About Guest Posts
- Guest posts must be well-written. Search engines are beginning to get choosy, and people are too.
- Posts need to be on-topic. People must want to read them to get maximum value. You don’t want people coming to your post and then clicking back to search results because the posts are irrelevant, as bounces can devalue your post in Google.
- People should want to share your posts using social media. Sharing increases readership. In reputation marketing, social media sharing helps spread the word.
- Outbound links you place in your posts must be helpful and relevant to the article. Make sure that the anchor text over the links is accurate.
- Don’t post on sites that post a lot of guest content because the links are pretty much useless.
Headline ideas for guest posts
Common blog/guest post headlines include the following ideas. These are meant to be the seed for your headline creativity:
- What is…
- How to…
- Tips for…
- Examples of…
- Best examples of…
- Benefits of…
- Alternatives to…
- [Process] template…
- [Product] vs. [Product]…
- How to fix…
- How to use…
- How to integrate…
- How to cancel…
Embedding relevant links
Within each of these articles is an opportunity to embed a link. Here’s an example: Let’s say you are doing some reputation marketing, there are the web addresses of three positive web results you want to promote. One of them is your own website; the other two are existing positive articles about your business that already show up high in search results but not high enough.
The Main URLs you might want to promote might be:
But people don’t just want to reference your sites. They want to reference other authorities as well. You’ve got to give the people consuming your content what they want. Outbound links to other sites like the best llama shears, the right time of year to shear, where to buy a good llama, etc., are all important to the reader.
The Benefits of Guest Posting on DesignerWomen
Get a fine referral hyperlink: Submit a visitor and get exceptional hyperlinks with the aid of using visitor publish. And get greater visitors for your website.
Natural backlink: Get a herbal hyperlink it surely facilitates to boost the cost of your website. And you understand that Google is counting the number of visitors published as a herbal hyperlink.
Lifetime: Your article can be published for an entire life on our website.
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