If you are a journalist, marketing expert or Community Manager, you will know the importance of knowing the current trending topics worldwide of the moment, the trending topics of Twitter and how to take advantage of them to promote your content or your brand’s services. In this publication we intend to give you an overview on the subject, without leaving aside the details that would be of real interest to you.
What are trending topics worldwide?
Trending topics are keywords that have been trending over the past few months on Twitter. It is a concept related to trends and fashion themes, which everyone talks about at any given time. The trending topics today worldwide are accompanied by hashtags that allow you to easily find all the tweets and conversations of users around that topic.
By checking on Twitter which are the trending topics today worldwide of the moment, it is easy to know which are the most current topics and which are generating real interest among the majority of Twitter users. In addition to Twitter, there are other tools that allow you to know the trends in this social network in certain regions of the world and we will talk about them in this publication.
How to identify trending topics today worldwide? Twitter has an algorithm that allows identifying trending topics today worldwide from a series of variables . To identify a trend, aspects such as the number of users who are using that keyword in their tweets , the increase in users who are using it recently or the retweets received for that particular keyword are taken into account. For Twitter to be able to identify trending topics, it is not essential to mark them with a hashtag or a pad (#) just before the keyword, its current algorithm is capable of detecting them by the sole use of the word.
If you are a journalist, marketing expert or Community Manager, you will know the importance of knowing the current topics of the moment, the trending topics of Twitter and how to take advantage of them to promote your content or your brand’s services. In this publication we intend to give you an overview on the subject, without leaving aside the details that would be of real interest to you.
What is a trending topic worldwide or TT?
Trending issue refers to a set of keywords that gain most traction on Twitter during a particular period. It is a concept related to trends and fashion themes, which everyone talks about at any given time. The trending topics are accompanied by hashtags that allow you to easily find all the tweets and conversations of users around that topic.
By checking on Twitter which are the trending topics of the moment, it is easy to know which are the most current topics and which are generating real interest among the majority of Twitter users. In addition to Twitter, there are other tools that allow you to know the trends in this social network in certain regions of the world and we will talk about them in this publication.
How to identify trending topics ? Twitter has an algorithm that allows identifying trending topics from a series of variables . To identify a trend, aspects such as the number of users who are using that keyword in their tweets , the increase in users who are using it recently or the retweets received for that particular keyword are taken into account. For Twitter to be able to identify trending topics, it is not essential to mark them with a hashtag or a pad (#) just before the keyword, its current algorithm is capable of detecting them by the sole use of the word.
How do the trending topics today worldwide make?
The Twitter algorithm, like most social media algorithms, relies primarily on personalization. But how exactly does it work? All social media algorithms make use of machine learning to classify content based on different ranking signals. Twitter ranking signals include: topicality, relevance, engagement , rich media, and other factors. In other words, there is a complex algorithm that uses past behaviors, opinions, and other data points to make the most accurate predictions.
The following are tweets and topics on Twitter that show which tweets and topics rank highly:
Trending keyword creation time – How recently the tweet was posted .
- Relevance, keywords used in a tweet, and how often users engage with tweets that use similar keywords.
- Engagement , how many retweets , clicks , favorites and impressions get a tweet . The engagement of the tweet in relation to other tweets of the same user. How often people relate to the author of the tweet , through active engagement .
- Rich Media: The type of media that the tweet includes (image, video, GIF, and polls). That is, the type of media that users interact with most often.
- Other factors: how many followers an account has or the location of the account in relation to other users.
How to make a trending topic hashtag worldwide?
Choose the correct topic . To get a topic popular, make sure it’s something everyone can talk about in detail and consistently. It is not necessary, but you can use the “#” symbol before each keyword.
Start tweeting on wordwide. As soon as you have created the hashtag or have the keyword that will identify your trend, start creating a series of tweets around the keyword so that other users on the network can get involved.
Always update and keep your keyword current . Your hashtag or keyword will trend well if you constantly provide new updates and relevant information that cannot be found elsewhere on Twitter.
Keep a personal focus. The tweets and information in the hashtag should also give the impression that the person behind the topic is a real human being. You will seem friendlier and more accessible to potential followers if you provide funny tweets . In addition to being informative, it shows naturalness in the tweets you publish.
In general, getting a hashtag to become a trend not only depends on your ability to create a topic, that it goes viral and that it can be related to other users of the social network Twitter, but also on your marketing skills and your ability to attract other users to participate in your trending topic.
With the millions of users on Twitter, it can be a challenge to build a hashtag that is positioned, not only in the city or country where you reside, but throughout the world. However, if you manage to create a hashtag that many may find valuable, then be prepared for a wave of tweets that you must commit to in order to always stay on top .
What impact can being a Trending Topics have?
Mainly visibility , that your product or service account has the scope you expect. Twitter is a social network with millions of users online every day. The impact that a trending topic has for a brand will depend on the context of the trend. It is possible that the trending topic is due to the launch of a new product or service, although it can also be achieved after a modification of an existing one that is significant for your target .
In this article we have shown you the steps you must follow to become a trending topic on Twitter. It is a difficult task, but it is not impossible. If your brand, product or service requires it to be known, then the TT is one of the most appropriate tools for it.
Tools to visualize Trending Topics.
It is clear that there are currently tools that track trends in different social networks, with Twitter trends as the main focus. These allow you to know what are the most popular topics in a certain region, city or country and how you can take advantage of it for the benefit of your brand, product or service. Some of the tools mentioned below have free trial versions and some have paid versions.
